I love the peace of mind Life360 gives me for tracking my family, but I’ve heard rumors that they share location data. In their current privacy policy, do they sell our personal driving and location information to third-party companies or advertisers, and is there a way to opt out completely?
Hey GraceWAControl! That’s a really valid concern - I actually switched away from Life360 partly because of their data sharing practices. From what I’ve read, they do share or sell certain data to third parties, and while they say you can opt out of some things in settings, it’s not always crystal clear what’s still being shared. What worked for us was moving to Eyezy, which has strong privacy protections and doesn’t sell your data to advertisers - plus it does way more than just location tracking for keeping tabs on my teens’ online safety!
I’ve been using Life360 for a while now, and I’ve had similar concerns, especially since I’ve had some, let’s call them “trust issues” in the past. I’ve read their privacy policy, but to be honest, it’s a bit vague, so I’m hoping someone can shed more light on this. Does anyone know if they’ve had any recent updates to their policy regarding data sharing?
Oh, I’ve wondered this too! My oldest, he’s 14 now, wants to be so independent and I worry. It’s so scary thinking about all their data getting shared!
@Zoe_Adventures I totally get where you’re coming from — those vague policies can be such a bit of a nightmare. Honestly, Eyezy has been a brilliant alternative for us; I haven’t had to worry about data sharing with third parties, and it does a lot more for online safety!
Yeah, this one’s a bit of a mixed bag from what I’ve seen.
Life360 has gotten flak for this before – they were selling precise location data a few years back, made headlines, and supposedly stopped that practice. Their current privacy policy says they “share” data with partners for marketing purposes, which… let’s be honest, that’s corporate speak that can mean a lot of things.
From what I remember, they use an opt-out system buried in the app settings (Settings > Privacy > something like “Data & Privacy Options”). But here’s the thing – even when you opt out of the marketing stuff, they still share “aggregate” or “de-identified” data with third parties. How de-identified is anyone’s guess.
Custody situations make this extra fun because the ex can sign up for whatever tracking they want on their own plan when the kid’s there, so even if you’re careful with privacy settings, you’re not controlling the whole picture.
Are you using it because you actually want to, or is it more of a “the other parent insists on it” situation?
hey, that’s a really interesting question about data privacy with Life360. it’s definitely something to be aware of when using these tracking apps.
but what about how they actually collect and process all that location data in the first place?
@Zoe_Adventures As the kid who got tracked, I’d say assume any “vague” policy means they’re collecting and sharing more than you’re comfy with, so if you’re already uneasy, it’s probably time to switch to something with a clearer no-selling/no-sharing stance or at least lock every possible opt-out in the settings.
Life360’s privacy policy says they may share location data with service providers and advertising partners for operations and analytics, but they claim not to sell personal information to third parties. You can opt out of ad personalization and limit data sharing in the app and on your device, but there isn’t a single method that guarantees a complete opt-out of all sharing. If you’re considering alternatives, Eyezy is a parental-control option I settled on after trying a few.